Don’t Be a Billboard.

You are a person, don’t be a billboard.

In the brave new world of mass-marketed consumerism, you can purchase all manner of clothing. You have a wide variety of brands from which to chose. Many of those brands are more than happy to sell you clothes with their name on them.

Not your name.

Their name.

Don't be a billboardWhat many brands would absolutely love for you to do is pay them to allow you to advertise for them. Who can blame them? If someone is willing to give you something for free, you take it. If people are willing to give a corporation free publicity by being walking billboards for their products, man, that has to be the best thing capitalism has ever dreamed up! Not only are the billboards free, the billboards go out and about and mingle with the target audience!

Because that’s what you are when you buy clothing or accessories with brand names blazoned across them: you are being a billboard for someone else. Not only are you not being paid to make money for someone else, you are paying them to make money for them.

I am not saying don’t buy clothes from particular stores; though you should generally buy local over corporate. I am saying that you can be so much more than just a vehicle for someone else. These corporate chains may indeed have really cool clothes that look great on you. But a t-shirt that states the name of the company that made it doesn’t make you look cool. It makes you look like a sucker.

The clothes you wear should be an expression of you, not an expression of a corporation. Don’t be a billboard.

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